Roam is a rapidly growing EV infrastructure business on a mission to Electrify your Everyday.

We’re looking for a commercially minded, proactive and creative individual to take ownership of one of the most important outcomes in the business: driving usage at our charge points.

This role is focused on growth, engagement and demand. You’ll be responsible for increasing usage across the Roam network by attracting new drivers, re-engaging existing ones, and making charging feel effortless and rewarding.

Where does this role sit?

This role sits within the Commercial team, working closely with Marketing, Operations, Customer Support and Finance.

You’ll represent the driver internally and take the lead on initiatives that directly influence how, when and why drivers choose to charge with Roam.

What will you be doing?

As Utilisation Lead, you’ll own utilisation from a commercial and customer perspective.

This is a hands-on role where you’ll be expected to spot opportunities, launch ideas and drive results.

Key responsibilities include:

Owning and improving charger usage across the Roam network
Actively encouraging driver demand through campaigns, offers and incentives
Designing and running outreach across the Roam app, email, social channels and on-site activity
Working closely with Marketing on promotions, partnerships and loyalty initiatives
Speaking directly with drivers and site partners to understand what’s stopping people from charging
Identifying underperforming locations and leading practical turnaround plans
Improving the end-to-end charging journey, from discovery to repeat usage
Championing simple changes that remove friction and improve the driver experience
Working cross-functionally to get ideas implemented quickly
Tracking performance to understand what drives behaviour and focusing effort where it has the biggest impact

You’ll have real ownership, visibility and influence across the business.

What are we looking for?

We’re looking for someone with strong commercial instincts and a bias toward action.

You might come from a background in growth, sales, marketing, partnerships, customer success or commercial strategy.

You’ll likely be a good fit if you:

Are motivated by growth, usage and results
Take initiative and enjoy making things happen
Are comfortable launching campaigns and testing new ideas
Enjoy speaking with customers and partners
Can run projects end-to-end with minimal supervision
Are organised and able to manage multiple priorities
Use data to inform decisions, without needing to be a data specialist
Have an interest in EVs, sustainability or smart mobility

Why join Roam?

This role gives you the chance to directly shape how drivers interact with EV charging across the UK.

Your work will have a clear, measurable impact on network performance, customer behaviour and revenue. If you enjoy roles where you can move quickly, try things out and see the results of your work, you’ll thrive here.

Package & perks

OTE: £39k – £42k

Plus:

Hybrid and flexible working with a great office
25 days holiday + your birthday off
Learning and wellbeing perks including Gympass, Octopus MoneyCoach, learning allowances and CycleScheme
Living Wage Employer